For this project, we invented our own brand to create a logo and a package design for a product.
I started with the ideas on the left of what my design could look like. I continued with the one I liked best and created the different variations on the right.
Negative Space Logo
For this project, I created an art supply brand called Golden Sun. I went through a few different ideas for the logo, but I kept the sun imagery and the negative space in the lettering through all of them. I also used a watercolor texture for the sun to represent my product.
Product Design
For the product design, I chose to create a watercolor kit in the online program SketchUp, which allows users to create 3-dimensional projects, primarily for architecture and interior design.
Reflection
I really enjoyed this project, from playing with logo design to incorporating it into the product design. For my logo, I used space, shape, and texture to create the unity of the sun image. I found ways to make the entire package useful, which felt rewarding and I think that in addition to its functionality, the final design looks very nice and does a good job of incorporating the logo.
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